請選擇 進入手機版 | 繼續訪問電腦版

HKLUG 香港樂高迷用戶組討論區

 找回密碼
 立即註冊

QQ登錄

只需一步,快速開始

搜索
熱搜: MOC 教學 10182
查看: 2036|回復: 3

[轉載] LEGO Group Builds Creative Merchandising Program for “THE LEGO® MOVIE”

[複製鏈接]

275

主題

3064

帖子

3萬

積分

HKLUG幹事

Rank: 10Rank: 10Rank: 10

LUGBULK2017LUGBULK2016LUGBULK2015LUGBULK2014HKLUG幹事舊論壇之友

發表於 2013-7-17 11:01:56 | 顯示全部樓層 |閱讀模式
                    


(July 16, 2013) – The LEGO Group today announced at the international Comic-Con convention in San Diego that it will produce a collection of movie-inspired building sets celebrating the brand’s premiere as a theatrical film. The company has also recruited an impressive roster of global partners to a broad, multi-category licensing program to support the much anticipated animated adventure film from Warner Bros. Pictures and Village Roadshow Pictures. Directed by Phil Lord and Christopher Miller and produced by Dan Lin and Roy Lee, “THE LEGO® MOVIE” is rapidly building buzz following its first released trailer and assembles on the big screen starting in February 2014.  
“The LEGO brand has been a vehicle for creative storytelling around the world for decades, so it’s no surprise that there is such growing enthusiasm for the first LEGO theatrical film,” said Jill Wilfert, Vice President Licensing and Entertainment for the LEGO Group. “We are thrilled to collaborate with our valued partners to build a varied and compelling portfolio of products through which fans of all ages can celebrate this LEGO brand milestone.”
Building Sets
Inspired by pivotal scenes in the film and starring key LEGO minifigure characters, a collection of 17 LEGO building sets will deliver all of the “THE LEGO MOVIE” action to the playroom. Fans will delight in highly detailed and functional vehicles and structures that reflect the creative versatility of the movie’s many LEGO themed backdrops, such as City, Wild West, and Space. Attendees at the Comic-Con International event in San Diego, California will see the first “THE LEGO MOVIE” building set unveiled at the LEGO booth on Saturday, July 20.
Additionally, the company’s line of collectible LEGO Minifigures will receive its first Hollywood makeover with a series inspired by “THE LEGO MOVIE” cast of 16 new and “new-again” LEGO characters.
Videogame
In related news, Warner Bros. Interactive Entertainment today announced that the chart-topping and award-winning LEGO videogames franchise from TT Games will include an epic gaming experience based on the film across all major console and handheld gaming systems. With more than 90 playable characters inspired by the film and 15 exciting levels, kids will be able to build an adventure like never before.
Movie-Inspired Merchandise
A roster of global licensees covering several categories will immerse filmgoers in the world of “THE LEGO MOVIE.” Perennial publishing partners Scholastic, Penguin, Ameet and DK Publishing will offer a range of readers, sticker books, activity books and movie guides. Apparel partners include T-shirts from Mad Engine, Isaac Morris, Kabooki, TV Mania and Casco Blu, hoodies from TV Mania, pajamas from SGI Apparel, TV Mania and Kabooki and undergarments from Handcraft Mfg. and Kabooki. Carry Gear and Grown Up will offer bags, including backpacks and cinch bags. Clic Time is producing clocks and buildable watches. MZB Imagination and Funtastic are creating an array of stationery items including notebooks, journals, folders, pens, pencils and pencil cases, erasers, rulers and luggage/bag tags. Functional key lights featuring movie characters are being produced by IQ HK. Storage partner ROOM Copenhagen is producing a lunchbox, lunch set, drinking bottle and storage and sorting boxes.

The Feature Film
“THE LEGO MOVIE” opens in some global markets the first week of February, 2014. The 3D computer animated adventure tells the story of Emmet, an ordinary, rules-following, perfectly average LEGO minifigure who is mistakenly identified as the most extraordinary person and the key to saving the world. He is drafted into a fellowship of strangers on an epic quest to stop an evil tyrant, a journey for which Emmet is hopelessly and hilariously underprepared.  
The English language version of “THE LEGO MOVIE” stars Chris Pratt, Will Ferrell, Elizabeth Banks, Will Arnett, Nick Offerman, Alison Brie and Charlie Day, with Liam Neeson and Morgan Freeman, as the voices of the animated characters. The film is directed by Phil Lord & Christopher Miller (“21 Jump Street,” “Cloudy with a Chance of Meatballs”) from their original screenplay, story by Dan Hageman, Kevin Hageman, Phil Lord and Christopher Miller, based on LEGO construction toys. It will incorporate some of the LEGO world’s most popular figures while introducing several new characters, inviting fans who have enjoyed the brand’s innovative toys and hugely popular video games for generations to experience their visually unique LEGO world as never seen before. The film is produced by Dan Lin (“Sherlock Holmes,” “Sherlock Holmes: A Game of Shadows”) and Roy Lee (“The Departed,” “How to Train Your Dragon”).  “THE LEGO MOVIE” will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company, and in select territories by Village Roadshow Pictures.
# # #
LEGO, the LEGO logo, the brick and knob configuration and the Minifigure are trademarks of the LEGO Group. ©2013 The LEGO Group. All rights reserved.

資料來自官方網頁: http://aboutus.lego.com/en-us/news-room/2013/july/lego-movie/


               

評分

參與人數 1+5 收起 理由
macchow + 5 有用資料!

查看全部評分


LUG Ambassador - HKLUG
個人FB 專頁 : Chiukeung the Brick Artist
回復

使用道具 舉報

64

主題

470

帖子

4345

積分

金牌會員

Rank: 6Rank: 6

舊論壇之友

發表於 2013-7-17 11:42:34 | 顯示全部樓層
架警車好吸引!
荷包張開吧!!!
回復

使用道具 舉報

35

主題

741

帖子

2418

積分

HKLUG幹事

Rank: 10Rank: 10Rank: 10

LUGBULK2017LUGBULK2016LUGBULK2015LUGBULK2014HKLUG幹事舊論壇之友

發表於 2013-7-17 11:44:07 | 顯示全部樓層
Additionally, the company’s line of collectible LEGO Minifigures will receive its first Hollywood makeover with a series inspired by “THE LEGO MOVIE” cast of 16 new and “new-again” LEGO characters.

*************************************

睇來又被掠....
回復

使用道具 舉報

275

主題

3064

帖子

3萬

積分

HKLUG幹事

Rank: 10Rank: 10Rank: 10

LUGBULK2017LUGBULK2016LUGBULK2015LUGBULK2014HKLUG幹事舊論壇之友

 樓主| 發表於 2013-7-17 11:58:21 | 顯示全部樓層
未有時間消化咁大篇英文犒, 所以照轉載先

大家有時間歡迎討論下d highlight

thx

LUG Ambassador - HKLUG
個人FB 專頁 : Chiukeung the Brick Artist
回復

使用道具 舉報

您需要登錄後才可以回帖 登錄 | 立即註冊

本版積分規則

小黑屋|手機版|Archiver|HKLUG 香港樂高迷用戶組討論區

GMT+8, 2021-2-26 06:19 , Processed in 0.181819 second(s), 26 queries .

Powered by Discuz! X3.2

© 2001-2013 Comsenz Inc. | Style by Coxxs

Disclaimer: This website is not authorized, endorsed, nor sponsored by LEGO, all LEGO® images are copyright & owned by TLG (The LEGO Group). LEGO® is a trademark of The LEGO Group of companies which does not sponsor, authorize or endorse this site. This is merely a fan website and use of images in the spirit of LEGO community.
快速回復 返回頂部 返回列表