Thedesigners of the LEGO Technic Porsche 911 GT3 RS Andrew Woodman and Uwe Wabraare talking about their dream project – from the idea to the complete model.
What was the ideabehind this project? AndrewWoodman, Senior Design Manager, LEGO Technic: As a lover of design and high-performance cars, it was adream to make the Porsche 911 our first model. When we started to collect ideasfor this new LEGO Technic model, we realized that we wanted to create more thanjust a great building experience. It should be all over special. We knew thatwe needed a partner with the perfect vehicle that was both highly desirable anda true icon. So we reached out to Porsche. How did thecooperation with Porsche run? AndrewWoodman, Senior Design Manager, LEGO Technic: The cooperation with Porsche wasfantastic. The employees are incredibly passionate for the Porsche brand and showedhuge interest in our LEGO Technic model. From our very first meeting itwas clear that Porsche shared the same passion for the vision of this conceptand together we decided upon using the current 911 GT3 RS as the first vehiclein this LEGO Technic series. How much time did the whole process take and what werethe particular development steps? AndrewWoodman, Senior Design Manager, LEGO Technic: The whole process took almosttwo ages: From the development of initial design ideas concerning the conceptin winter 2013 to the final approval of the model by Porsche in fall 2015. UweWabra, Senior Designer, LEGO Technic: When we started our initial drafts in 2013, the Porsche 911GT3 RS project remained top secret. Therefore I had to build the first LEGOversion using photos of the camouflaged prototype of the original from theinternet. The first LEGO prototype was ready in a matter of weeks. AndrewWoodman, Senior Design Manager, LEGO Technic: We presented the result of thefirst model to the design team of the 911 GT3 RS at Porsche and discussed the basictechnical functionalities as well as the shape of the body. On the basis ofthis feedback we designed the next model and simultaneously started with thedevelopment of the wheels rims which are an important part of the legendarydesign of the car. Afterwards we visited the Porsche Development Center inWeissach as well as the Porsche GT workshop area. During intensive workingphases we worked out the elements and details of the car and perfected them.The final step was the approval by Porsche. Did you experience a special moment during the developmentphase? Andrew Woodman, Senior DesignManager, LEGO Technic: During our visit at the Porsche GT workshop area wecould see a preproduction 911 GT3 RS complete and finished in lava orange. Thiswas the first time we saw the car in color – all the others had been blackwhich made it difficult to see the proportions and details of the car. How many persons were involved in the developmentprocess? Andrew Woodman, Senior DesignManager, LEGO Technic: Several persons participated in the development ofthis model: Among others, a graphic designer started working on the requireddecorations and stickers. In the meantime model designers worked further on thestyling and on the development of particular components, for example thegearbox. What were the challenges during the development of the
LEGO Technic Porsche 911 GT3 RS? Andrew Woodman, Senior DesignManager, LEGO Technic: One of the biggest challenges for us laid in designing anelement that works on the 911 GT3 RS, but also in general with all others LEGOTechnic elements. Furthermore something that could work in our system for yearsto come. UweWabra, Senior Designer, LEGO Technic: It was important to integrate as many of the advanced technicalfunctionalities from the real 911 GT3 RS as we could. The steering andsuspension were difficult enough, but our biggest challenge was the creation ofthe functioning double-clutch transmission with gearshift paddles. About the designers: Andrew Woodman is Senior Design Manager at LEGO Technic and working forthe LEGO Group since 2003. The design lover has a passion for all kinds ofvehicles, yachts and architecture. He passes on this passion and knowledge fordesign by lecturing at colleges hopefully inspiring and motivating others to becomeinterested in his profession.
Uwe Wabra is Senior Designer in the LEGO Technic department. He has beenworking for the LEGO Group for already ten years. Uwe has a huge passion forall things automotive as a glance in his garage reveals. It really is an eclecticcollection of cars, bikes and trucks, consisting of originals as well asmodels, which is spread all over his house.
About LEGO Group: The LEGO Group is aprivately held, family-owned company with headquarters in Billund, Denmark, andmain offices in Enfield, USA, London, UK., Shanghai, China, and Singapore.Founded in 1932 by Ole Kirk Kristiansen, and based on the iconicLEGO® brick, it is one of the world's leading manufacturers ofplay materials. Guided by the companyspirit: "Only the best is good enough”, the company is committed to thedevelopment of children and aims to inspire and develop the builders oftomorrow through creative play and learning. LEGO products are sold worldwideand can be virtually explored at www.LEGO.com. For more news from theLEGO Group, information about our financial performance and responsibilityengagement, please visit http://www.LEGO.com/aboutus. LEGO, the LEGO logo,the Minifigure, DUPLO, LEGENDS OF CHIMA, NINJAGO, BIONICLE, MINDSTORMS andMIXELS are trademarks of the LEGO Group. ©2016 The LEGO Group Under license of PorscheAG
|