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[報料] 2013 Q1第一季 LEGO Fan民意調查結果

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發表於 2013-5-28 00:30:33 | 顯示全部樓層 |閱讀模式
民意調查結果由LEGO CEE Team提供:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Dear LEGO Fan community,

In April 2013, we ran an installation of our quarterly LEGO Fan Survey, and we would like to share the results with you.

Over 5,000 LEGO fans over the age of 13 participated from Afghanistan to Venezuela and nearly everywhere in between. This time, we provided the survey in multiple languages instead of just in English, and the overall base of responses grew as did participation from Asia (18% in this survey compared with 5% in the first quarter of 2012) and Central Europe (15% in this survey compared with 9% in the first quarter of 2012). Teens (13-18) represented 13% of survey takers, and the largest two groups of adult fans participating included those from 25-34 and 35-44. This time, women represented less than 8% of survey takers – women skew older than men and are more likely to be from North America, to talk to a LEGO employee, or to post photos or videos of their MOCs online than men.

From the survey, we’ve learned that there are strong regional differences. First, there are differences in how you perceive the value you get for the LEGO products you’ve purchased compared with the price you paid – Eastern Europeans and North Americans received the highest value; Australians, New Zealanders, and Western Europeans, the lowest. Also, Americans are spending the most on LEGO products, both for themselves and others.

In general, fans outside of Northern, Central, and Southern Europe don’t feel they’ve had good opportunities to participate in events with other LEGO fans, fans in Eastern and Western Europe especially feel this way. Fans in Central Europe, it seems, have found their LEGO hobby more inspiring than usual over the past three months than fans in all other regions.

Despite the differences, there are some similarities as well: fans across the globe feel that the LEGO fan community is strong, and they are recognized for their knowledge of LEGO products by fans and non-fans alike. Participation in the fan community, by commenting about LEGO ‘stuff’ online or having conversations about LEGO in person, is universally high, though strongest in Northern Europe. Posting photos or videos of MOCs is done by just over a third of fans but by more than half in Southern Europe. Similarly, attending a LUG gathering is an activity only a quarter of fans have done in the past three months, but 42% in Southern Europe have.

Finally, we learned that familiarity with the LEGO Community Engagement and Events team could be higher. Fans that are aware of our team seem to have a more positive perception of the value of LEGO products and participate more in events than fans who are unfamiliar. We anticipate that the many activities we have with newer LUGs will help drive up knowledge of our team.

Thank you to those of you who participated in the survey for allowing us the opportunity to improve. We look forward to your responses in the next survey and to your continued engagement and participation in the community.

With kind regards,
Yun Mi Antorini, Community Strategist
on behalf of the CEE team


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個人FB 專頁 : Chiukeung the Brick Artist
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 樓主| 發表於 2013-6-2 14:23:10 | 顯示全部樓層
我們收到LEGO公司就2013 第一季 Fan民意調查發表結果,內容詳細,以下是一些重點可以同大家分享:

-有超過5000名來自世界各地fans參加調查
-調查首次應用多國語言
-來自亞洲及中歐fans有顯著增長
-青少年(13-18)佔13%, 兩大fans群來自25-34 及 35-44(報告無提及數字).
女性fans只佔整體低於8%
-就你覺得"從LEGO得到的價格與你付出的價錢比較"~~
東歐同北美的fans評分最高.
澳洲新西蘭,西歐的fans評分最低.
-美國人願意花在買LEGO產品的錢最多.
-除北歐,中歐,南歐Fans外, 其他地方fans普遍表達他們欠缺參與LEGO活動的機會. 尤以東西南歐Fans更什.
-不約而同地, 世界各地fans都覺得 LEGO迷組織(LEGO fan community) 很有作為,加深他們了解認識LEGO產品和消息.
-Fans樂意透過LUG網上或聚會交流, 亦會主動分享MOC作品相片/影片.

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個人FB 專頁 : Chiukeung the Brick Artist
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